Blogging Elements

10 Tips to Get Advertisers on Your Blog

Posted on 01. Mar, 2010 by Guest in Advertising

Image: faith goble

Guest post by: Tom Walker

Finding quality and reliable advertising revenue can be a make or break proposition for many bloggers. Most bloggers understand the importance of advertising and that it is just par for the course when it comes to making their blog profitable. Discovering how to go about finding and maintaining worthwhile advertising relationships however, is often much more difficult. Making your blog profitable when it comes to advertising, first means you must find advertisers willing to promote their products or services on your site, and the following tips might be able to help you do just that.

1. Adsense: Using Google AdSense can be a great way to get your feet wet when it comes to advertising on your blog. With AdSense, you can let someone else handle the advertising for you as you begin your foray into blogging. By using AdSense, you can get a general idea of the types of advertising that might work well on your site as well as how the revenue system works.

2. Spread The Word: When you decide to branch out to do your own advertising, you will likely have to put in some effort when it comes to finding prospective advertisers. In most cases, they won’t come looking for you. Use your available resources and networks to let people know that you’re on the lookout for advertisers. Utilize email, friends and family, Twitter, Facebook, MySpace, and your blog itself as great mediums for finding possible advertisers for your blog.

3. Market Yourself: Most advertisers will look for a reason or reasons to choose your blog for their advertisements. Consider possible enticements to get them to look twice at your site. Are you a top ranked site in your market? Have you found a niche few others know about? Maybe you’ve won awards for your blog or blogs. Finding ways to sell yourself and differentiate your blog from the masses can appeal to advertisers.

4. Location, Location, Location!: It’s important to remember that once you begin reeling in the advertisers, to keep them happy you must often consider the location and placement of their ads. Being stuffed into a distant bottom corner, or wedged between two other massive ads probably won’t make your advertisers too happy. Of course, how much they are paying will likely determine placement on your page, but you should also consider that sometimes smaller return business is more lucrative than one-time big business.

5. Don’t Get Lost In The Fluff: When considering location and placement of advertisements upon your blog, it is important in keeping your advertisers happy to avoid too much clutter on your blog. Video clips, pictures, graphics, and text can at times overpower your advertisements. While the quality of your blog is important, it must be weighed against quantity and available space for advertisements. Most advertisers won’t be happy to find the effects of their ads diminished by surrounding graphics or lost in the fluff of your text.

6. Don’t Waffle: Moving back and forth between subjects on your blog can be a turnoff to some advertisers. When a company or advertiser thinks he is placing an ad on a blog about personal finance, and suddenly finds that you are blogging about your pet goldfish, it can be a turnoff and they could decide to pull their advertising faster than it takes those last flakes of fish food to hit the bottom of the bowl.

7. Stay Relevant: Keeping your blog relevant and on topic is one of the best ways to bring advertisers to your blog. Inconsistency in posts, letting your blog lapse into long periods of inactivity, and not staying current on the most recent subject matter relating to your blog can drive advertisers away.

8. Be Reasonable: Keeping your CPM low, at least initially can help you draw in advertisers until you get your feet under you and your blog builds in popularity. Starting your CPM too high may tend to drive away many advertisers who would have been willing to work with you. Be reasonable in your expectations and don’t become greedy. Even once your blog hits it big, it is important to remember where the money that is rolling in comes from. Angering advertisers with high CPM rates is a quick way to ensure your advertisers won’t want to work with you.

9. Rome Wasn’t Built In A Day: It will likely take you time to learn the advertising system and how best to attract new advertisers. Don’t get frustrated or pushy when it comes to finding advertisers. Enticement is good, but putting on the pressure might drive advertisers away. Just keep at it, and more importantly look for ways to keep your blog active with plenty of traffic. A popular blog will often breed advertising revenue and bring more advertisers to your site.

10. Keep At It: Turnover can be high in blog advertising. Consistency is the key to building and maintaining healthy advertiser relationships. Don’t expect to be able to grab a bunch of advertisers all at once and then sit back and put it on cruise control. You will likely find yourself constantly on the search for new advertisers. While your search methods will probably become more refined, and your time spent finding advertisers for your blog may diminish, the process will likely continue for as long as you wish to keep making money from your blog.
About the Author
Tom Walker lives in the UK where he writes and designs for a office supplies company offering Epson printer inks, toners, paper and other printer accessories. You can read his posts about advertising and design on their blog.

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Tags: Adsense, Advertising, Blog promotion, Marketing