Blogging Elements

3 Success Elements Every email Should Have

Posted on 20. Oct, 2009 by Mike J in Email Marketing

With every email you send there is a key opportunity to connect with your reader.  These opportunities can be vastly limited, even more when the email lacks engagement or, worse off, results in an unsubscribe.  Before you compose your next email, follow these three key elements for success.

1. Personalize: There is not a worse way to say, “I don’t care about you” than a generic email.  It is just like getting those letters in your mailbox that are address to “valued resident.”  Personalization can come by the way of custom salutations, email messages sent with specific initiative founded on recent user (reader) activity (done by using list segmentation), or possibly just the message tone itself can make it personal.

2. Branding: All emails absolutely must have your brand on them in some form or another.  This can range from a number of things like a video, a simple logo, a customized signature or a slogan.  The main goal is for each email you send to immediately be associated with you, the sender.

3. The Call-To-Action: Every email, regardless of its content, must guide the reader toward a specific action.  When sending a product announcement email, you need to provide a link to a pre-loaded shopping cart and facts page.  When soliciting feedback, you need to provide a link to a feedback form, or to other places to connect with the brand such as your Twitter account or Facebook page.  In all cases just make sure that the call to action is prominent throughout the email.  Tell your reader what you want them to do early and often.  Make your email a place for engagement and education; this way they will be much more likely to read it and take ACTION!

Tags: Branding, Call-To-Action, Email, email elements, email list, Email Marketing, Marketing