Blogging Elements

3 WordPress SEO Myths Shattered

Posted on 04. Jul, 2009 by Ashwin in SEO & SEM

Whoever coined the term ‘Free lunch’ must be having the last laugh at the cost of those who believe it. It is a misnomer and a myth. In the same way SEO is a term, which is often considered an abracadabra to high page ranking.You must not forget that there are no shortcuts to success. Do not for a moment believe the inflated or exaggerated claims to success by these companies. It is better to be realistic and aware and follow the right procedures or there is danger of your website being banned.

Three most common SEO myths are debunked below:

Meta tags are a must:

‘Meta tags will make or mar the website’. This is what is generally believed. Many people fail to realize that Meta tags actually do not matter. Initially, they were meant to assist webmasters and search engines and were crucial for web ranking. It became ineffective the moment people started integrating useless keywords in the title in the mistaken belief that this would improve ranking. You can’t fool search engines, at least for long. This does not mean that Meta tags are useless. The search engines will use the smartly written Meta tags to display your site in the SERPS and bring in extra visitors but they have a negligible effect on the ranking.

Multiple domains with Links pointing to each other

The more the merrier seems to be the myth. It is believed that multiple domains will bring in more traffic to your business. Nothing could be more false. Fifteen domains does not in any way guarantee fifteen times the traffic. In such a case one does not realize that one is putting in a lot of hard work which if put into one domain would be more effective. More often than not these sites, which have similar names, are declared mirror sites by the search engines and are not picked up at all. Apart from this, consider the effort, expense, management and time involved in maintaining these domains — a dangerous strategy fraught with loopholes, which brings in marginal results.

SEO is too costly.

This is what companies feel as the cost appears to be more than what radio ads, mailers and print ads seem to cost. What most people forget is that any promotional program is judged by the ROI (return on investment). An efficient, professional. Cost effective SEO program can raise the targeted traffic by anything between  45% to 85%. What is significant is that SEO brings in quality and targeted traffic from major search engines and not casual, disinterested traffic. The cost involved when compared to the results is negligible.

SEO is a tool which can work wonders if you are aware of the nuances of search engine working.

Tags: Demystifying Wordpress SEO, SEO myths, SEO myths Debunked