4 Points to Get the Customer to Buy

Posted on 09. May, 2008 by Mike J in Internet Marketing

Attention: First you must get your customer’s attention. You should do this with an effective ad headline. Direct and to the point, get their attention in the first 7 seconds.

Interest: Next get your reader interested in your product. Good text copy in the advertisement. Picture main points of the product to draw them in.

Desire: Next build desire for your product. Tell your customer how your product will benefit them or affect their lives. Key features why they need this product.

Action: Finally, ask your customers to take action. Ask them to click a hotlink to your website, or to call your toll-free order line, or get more info by calling a pre-recorded message or sending a request in the mail. Even just click BUY. Sometimes people just want to be lead.

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