Blogging Elements

A Top Pick For Success With SEO

Posted on 30. May, 2008 by Mike J in SEO & SEM

Do you know the difference between PageRank, TrustRank, and link equity? Want to know what a canonical URL is?  The SEO Book is one of the most widely read search engine optimization. SEOBook.com is a leading SEO blog by Aaron Wall covering the search space. It offers marketing tips, search analysis, and whatever random rants come to mind. The first version of this very popular SEO Book came out in December of 2003. It has probably been revised it about 50 times since then. It has 220+ pages and I would recommend it to anyone involved in Search marketing, from absolute beginner to seasoned veteran. The SEO Book takes you right through the vast spectrum of techniques, tools, theories and history of Search marketing.

Keywords, keywords, keywords. Yep, it’s all about those keywords, and this chapters primary focus is just that. We start off with some general admonishments to focus on specifics, and leave generics well alone. Swiftly moving into targeted Search phrases, the book walks you through keyword conversions, the keyword pyramid, and keyword research — with a great list of keyword tools and services.

Keyword suggestion tools and discovery techniques are an essential part of any seo’s toolkit. There are good explanations of such tools as Wordtracker, Google Suggest, Overture Keyword Suggestion and Google Keyword Sandbox, as well as a whole list of lesser known but powerful research tools.

Keyword competition was a great section for me, as many of the tools cited were known to me, but not necessarily bookmarked, and some of the techniques for judging the competitiveness of a keyword/phrase were very new, or long forgotten — This particular section i’ll most likely come back to time and time again, not to mention finally sorting out my outdated keyword tools bookmarks. Smashing stuff.

Meta tags, along with page title’s takes us right back to SEO 101, the take home here comes from the large section on page titles where the focus shifts to ROI.

Optimizing page copy as you would expect is de-emphasized as an important part of SEO in this next section. The focus instead, tunes to page structure and good use of headings, and other HTML elements as well as how to smoothly integrate keywords naturally into a page.

Content building concludes the chapter, with a strong statement on how junk content will only damage most websites. The list of ways to find quality free content however, is superb, with ideas for finding both cheap premade content, cheap custom written copy and more premium freelance hire.

While some chapters are lighter than others, every one is packed with detail, with an interactive section at the end of each for quick reference to tools and sites mentioned in the book. It is one of the Top books on SEO and has gotten much praise for its easy and simplified approach to search engine optimization.  I highly recommend it, you will not be disappointed.

SEOBook.com

Tags: Internet Marketing, Search Engines, SEM, SEO, SEO Book