Blogging Elements

Advertising in E-mail Newsletters

Posted on 12. May, 2008 by Mike J in Internet Marketing

You may have banner ads all over the Internet, but have you considered purchasing some ad space in email newsletters? This can not only be a good source of traffic, but also a great branding strategy, as instead of relying visitors to find your ads, your ads will be going straight to your inboxes.

Now I know what you are thinking and I am not talking about spamming people.  I’m talking about purchasing ad spots in targeted email newsletter that people have subscribed to.  And when I say “targeted”, I mean just that. Find publications that would appeal to the demographic that you are trying to reach. For example, if you are a web designer, you may try advertising in an ecommerce newsletter.  You might not want to advertise in a design newsletter since the subscribers to that are most likely designers themselves.

You also want to find a publisher that appears respectable.  Make sure they comply with legal guidelines and are not spammers themselves.

Advertising in email newsletters is a good way to create brand awareness and become recognized by a lot of people. Eventually, you are likely to get more customers.

Tags: Advertising, Email, Marketing, Newsletters