Blogging Elements

Building a Blog Empire:One Blog or Multiple Blogs

Posted on 26. Jun, 2009 by Ashwin in Blog promotion

While most bloggers struggle with building, running and maintaining a single blog, there are many others who run multiple blogs, across different niches which seems to make some sense in a way.Here are reasons why I think owning multiple blogs is an amazing way to reap the maximum benefit off the whole process of blogging:

1. The Pareto’s Principle: Also known as the 80/20 rule, when you have more than one blog, chances are that 20% of your blogs could bring in 80% of revenue to you while 80% of your blogs might not. Those that don’t earn you much can be sold or overhauled. If you just had one blog and that one blog did not earn much money, you would be in trouble, wouldn’t you?

2. Experience is priceless: Let’s admit it, the whole process of doing niche research for each of your blogs and then actually setting up your blogs, installing them, finding and optimizing the right theme for your blog followed by writing content and monetizing them all is an experience that would be priceless. You would really become an expert in setting-up and running wordpress blogs and that is, in itself, more precious than any monetary benefit you might accrue from all those blogs.

3. It’s a number’s game: The more blogs you have, the more leverage you get. You literally build an empire of blogs which work together to bring you income. Let’s say you use adsense for all of these blogs and let’s assume that each blog fetches you about $100 per month. Just the fact that you have 10 blogs across various niches would get you a cool $1000 per month recurring.

What do you think? Do you think you should stay focused on one blog or spread your wings and then build an empire of blogs each working in its own niche to its fullest potential.

Tags: Blog empire, blog focus, niche research, pareto's principle