Experts suggest you do it every day; bloggers swear by it and I personally recommend it too: blog commenting is one of the most underutilized and potent ways to earn traffic, build networks and pour life into your blog. Still, many bloggers don’t give it their best shot.  Commenting doesn’t get many bloggers what they are looking for. On a quest to find out more, I went out on a limb reading more comments than posts to see why this happens and here’s what I think the reasons are:

• To present an opinion, it must be backed by solid information: When you see posts most bloggers write, you will notice a prevalent trend where more posts are based on plain opinion which is mostly unfounded. If you wish to leave a comment that must make an impact, you should be presenting your opinion based on cold facts and figures such that you can effectively counter a blogger’s opinion. If your comment is yet another unfounded opinion, it isn’t going to make a dent out there.
• Be fearless: The blogosphere seems to be going through a nervous phase. Everyone seems to be doing their best to be good to each other. No, I am not suggest you start off on a verbal attack; I am only suggesting you have a spine and you comment on what you think is right. You don’t have to make comments to please any one. You agree, disagree or have another opinion altogether. Just go ahead and say what you please. The most effective comments come about when you leave all pretenses behind.
• Make comments as big as posts: Sometimes small isn’t beautiful; it’s not enough to leave small two liners as comments. Even if you are spending a good amount of time each day to do this, you are letting all that time and effort go down the drain. Comments have to be as big as posts themselves. It’s like writing an unsolicited guest post on others’ blog. Make your comment resonate with your personality. Go ahead, write it out.

What’s your take on this? Why do you think comments don’t work for many bloggers? Do let me know right here by commenting.