Blogging Elements

Does Article Marketing Work For Bloggers?

Posted on 14. Mar, 2010 by Ashwin in Blog promotion

I was doing a quick weekend reading and I couldn’t help but notice this post on How Ingela Johansson makes about $300 a month in passive income. What was more intriguing than anything was that she succeeded in doing it all through “Article Marketing” and nothing else. She claims to have written over 800 odd articles in roughly six months and counting. That’s impressive, isn’t it? As usual, I set off thinking how I could apply this to blogging? Could a blogger profit from doing affiliate marketing? Pat came the answer from within — it should work. Here’s what you should keep in mind before you set out:

A few articles a day is all it takes: Ingela believes in it. She did it. So can you. In fact, she claims that she isn’t even as good as most of us are when it comes to writing articles. Also, it took her considerable time and effort to overcome what I would like to call “Article writing paralysis”. Ultimately, what does it take to reach the number of articles that should help bring in consistent traffic over time? Just a few articles a day. Set a goal, write short, snappy articles. Write and submit. Don’t ever look back again.

Stop writing trash to meet volumes: Often, I see that a lot of people who use affiliate marketing barely have any conversions (as in, number of people clicking through the article’s resource box to visit the marketer’s site). I went in and checked their articles out. Most of them suck outright. As far as article marketing is concerned, quality always reigns. When I first started out by doing freelance writing and I was often asked to “dumb down my vocabulary” and “not reveal too much within the article”. To an extent , it’s fine. But there still ought to be quality. The article should provide some fresh insight or information.

Use copywriting all over: Article writing doesn’t mean you are writing for “text books”. You are still writing with an intent — there is still a need for your readers to take some action and in this case it will be to click through to check your link out. That’s the reason why you will need to master the art of writing copy. You will have to use this skill of copywriting especially in your resource box, while writing the article with a dash of personality.

Have you been doing article marketing for your blogs? Does it work? Are the dynamics different when you promote a blog instead of a squeeze page or a landing page? Please post your results here for a quick review of article marketing for bloggers.

Tags: Article marketing, Bloggers Marketing, Ingela Johansson, Internet Marketing