Blogging Elements

Does Your Blog Have a Soul?

Posted on 18. Aug, 2009 by Ashwin in Blogs

I remember someone in the field of advertising say this about a good advertisement : ” One idea, one single idea, is the soul of a good advertisement”. That got me thinking — can a blog have a soul of its own? The answer is, I am sure you guessed it, is a resounding yes.

Can you guess what is the soul of a good blog? The answer: You.

You are everything for your blog. No matter how you choose to run your blog — whether you produce the content yourself or whether you outsource the writing part — you are still the soul of your blog. Your blog reflects your life, your personality, your idosyncracies, your temperment, your style, your words and your soul.

You could pick a niche and chances are that your blog must have been set-up completely and solely to earn money and nothing else. As long as you did the work behind it all and it isn’t some random automatic aggregation software picking up someone else’s content, the blog is all YOU in digital media.

So what does that do to you and blogging in general?

That’s what makes a blog special, strong and unique; it is this soul that differentiates a blog from a corporate static site. The soul of your blog is the reason why your readers will love you and will continue to frequent your blog. They subscribe to you, link to you, share your content, bookmark your blog, talk about what you talk about, comment back, argue, disagree, put up a fight or just read and enjoy.

They do all that and much more.

The soul of your blog is the reason why your blog is so special. When you steal content, it isn’t your soul on your blog; when you use automated aggregators to pump content into your blog, it isn’t your soul.

A blog without a soul isn’t read. Period.

What do you think? Does your blog have a soul

Tags: Blogging Elements, Soul