Free Tool: How to Measure Effectiveness Of Headlines

Posted on 02. Oct, 2009 by Ashwin in Blogging Elements

I heard it a million times now and it almost sounds super cliched now to say that headlines are perhaps the most important element when it comes to your copy. However, it still goes unsubstantiated, unquantified and often ignored. Is there a way to get your headlines analyzed and evaluated? Wouldn’t it be nice if you could “score” on your headlines? Would there be a way to at least come cllose to this reality?

You bet. You do have a way.

There is this free tool from the Advanced Marketing Institude and it makes our job of writing explosive, effective and Hey-I-so-want-to-click-on-this kind of headlines easier. If you could just copy and paste your headline into that little box on their home page and out come the results with a percentage displayed which tells you the “emotional quotient” of the headline you just write.

How effectively does your headline pull on the spiritual front? Curiosity front? Does it provoke? Does it pull on your heart strings hard enough? I really think it would be cool to use this free tool each time to write a headline and ensure that it pulls up to the percentage level more than 20% (which is the bare minimum — most insipid and bland of all headlines).

I believe it would be incredibly useful for you to use this tool each time you write a blog post headline. Use it and get some hard numbers do the talking for you.

Have you checked it out yet?

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