How Should You Dump a Blog and Still Be in Profits?

Posted on 09. Jan, 2010 by Ashwin in Blogs

A majority of the posts on blogging elements have always been about the act of creation; it’s always been positive and it is mostly about building a blog along with a lot of other things – like streams of income, network, readership, assets in the form of lists and content, etc. What if you, like me, have tons of blogs that you wanted to start, purchased a few domain names and installed wordpress on them. Even worse, what if you got started on a few niches but couldn’t continue for some reason or the other?

You will dump those blogs, of course. However, you can do that in style as follows:

Set-it up for auto-blogging for content, automate the blog and let it go: I know I have been against auto-blogging for a long time now and I still don’t change my stance on it. However, if you are going to dump the blog anyway, perhaps this might be the only time when auto-blogging might make sense. Pick up some feeds on the same niche the blog is on, set-up auto-blogging using some plug-ins available. After you set-up the frequency for feed imports, your blog is on its own. You might also want to automate the traffic generation part for the blog by using any of the many means available. Usually when we speak of automated traffic generation, PPC comes to the mind. But I will not suggest PPC for your blog promotion automation for obvious reasons – you don’t spend money on a sinking ship.

Sell it: This one was obvious, wasn’t it? But then you won’t be able to sell it just like that. You got to make it sale-worthy. Your blog must be reasonably pleasant looking, it must have good content, it must have steady traffic coming in or perhaps even a free ebook/report. It will increase in value if you already have a list of subscribers. You do all that and then find the right place to sell it.

Allow others to run it while you claim a stake: Why should it be only companies getting sold or being divided into a million stocks or shares that can be stacked against profits to be claimed later? You can do it with blogs too. There are plenty of people looking for a lead on an online business and they don’t want to go through the trouble of picking up a niche, setting up a blog and running for a full 3 empty, cash-strapped years. Everyone wants to cut the learning curve and that’s why I think it’s a great idea to have someone post on your blog, run it, promote it and you give away 80% of whatever comes in the form of revenue to the buyer while you keep 20%.

What do you think about the ideas above? Do you have a way to dump a blog that worked for you? Do let me know.

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