How To Use Leverage To Push Your Blog

Posted on 29. Apr, 2010 by Ashwin in Blogging

A blogger is usually a lone ranger, battling to bring out his blog into the open and pump traffic to the site. He does all he can to set-up and run the blog, to produce content, to bring in the traffic, to do the link building and to do all kinds promotional activities like article marketing, forum posting, etc. Can you image the amount of time a blogger has to put in? What is your time worth really? That’s why leverage is a beautiful thing; it is the ultimate wealth builder. Here are three ways you either make more money or save more of it using leverage:

Build a team of virtual assistants: Be it localized or virtual, bring in a team of virtual assistants and train them to do all the mundane and repetitive tasks online. Think about all the blog posts you need to upload in a day, along with relevant images, tags, linking to other blogs, doing the SEO for each blog post. I noticed that it takes about 30 minutes to one hour to write a blog post, it takes almost the same time to upload it correctly. If it is one hour per blog, and if you have 10 blogs to post in a week, it’s almost ten hours a week wasted. At the rate of $ 20 an hour, you are losing $200 a week, almost $400 a month. Allow others to do these tasks for you and use the time saved for work that is more rewarding for you.

Use Automation and mass duplication of efforts wherever possible: I personally know many fellow bloggers who spend a whopping 3-4 hours a day just writing parallel content in the form of articles and manually post them to Ezine articles or other article directories for syndication. Although these efforts are commendable, it is incredibly time consuming. Using automatic, professional article submission services like Content Crooner, for instance, you can almost automate your efforts, save considerable time and bring in results faster.

Bring in a team for everything: While running and operating your blog, you might have to get a lot of banners done, blogs need headers, you will need a logo, and you your blog will need customization along with regular maintenance. It will need content regularly and it will need someone (if not yourself) to post them each day, in the right way. Why not have a team – at least one person per team – to do each of these tasks for you. You could even do this virtually without spending too much on office space and infrastructure.

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