Lessons Learnt From A Post On Problogger

Lessons Learned From A Post On Problogger

Posted on 15. May, 2010 by Ashwin in Blogs

There are posts on blogging and there are some really good posts on blogging. I happened to be reading a lot last weekend and I came across a post on Problogger – this is one blog you should read, if you haven’t yet done it – that made me stop and think about blogging as a business model, yet again. This is something I have always been thinking about and now David Risley drives the nail into my forehead. Soon after reading the post, I could help but think about some really valuable lessons those posts have to teach us:

Dude, where the hell is the product?

The one thing the post advocates: Have a real product you could sell, throw a blog for effect, value and marketing returns. Point made case closed. It is the product makes who make the most money and it is one model that has always been on the move. If you are running blogs as mini-newspapers on mini-subjects, you can only go so far – - a refreshing insight on Internet business. Isn’t it? Could you make a living on ads- here and there?

A Bad business model is bad, no matter which medium you choose

The newspapers and magazines are going to be out of business what with all that paper, gloss, expensive printing systems, journalists, systems, processes and licenses. David opines that the newspapers are going to be out of business soon and I second his opinion. If you are blogging and focusing on just providing information, aren’t you doing the same thing the newspapers are doing but on a much reduced scale?

The Blogging Myth Reinforced

If you were the owner of Problogger or Copy Blogger, you would make money and if you aren’t in the top 100 listings of Technorati, you just have two choices. First, you do all you can to get there or you quit and create an actual product that you could sell. The only way a blogger can make money by making the “blog” itself as the product is to follow the first choice. An easier and much more rewarding way to make money is to create a product and sell it through your blog by invoking trust of your readers by providing valuable content.

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