How To Make Linked In Work Hard For Bloggers

How To Make Linked In Work Hard For Bloggers

Posted on 16. Oct, 2009 by in Social Media

Admittedly, Linked In isn’t like Twitter and facebook. It’s more prosaic, tends to make you feel like you just sauntered unexpectedly into a boardroom full of suited executives. That’s because of it’s sober, business focus. However,that should good for us bloggers since It could be used for the following:

  • 2 Minutes Daily Leads to Thought Leadership: Each day, hop onto the Linked In site and share your thoughts on one thing you are good at (presumably, that’s what you will usually blog about). Contribute at the “Question and Answer” section of Linked In and make a name for yourself. Establish your reputation by earning points for your answers there.
  • Visit blogs and leave your mark there: While talking on these forums and visiting other Linked In profiles, you are likely to visit their personal or business blogs. It is now your opportunity to extend your thought leadership on their blogs. Leave your foot-print there and leave comments that make an impact.
  • Make your profile a live, breathing, web document: There isn’t a rule that insists on your profile to be updated only when you feel like it. In fact, it helps if you make your profile a breathing document. Link to posts from your blog, other articles you have written, some interesting videos you must have watched or link to great podcasts you subscribe to. Your profile must be a live journal. Go pour life!
  • Connect With your Readers; ask them: It’s easy to put up your Linked In badge and wait for your readers to connect with you. I was just thinking about another approach( more close to me since I have been a sales person all my life) — why not follow your readers, hunt down their linked In profiles and then send out a request to connect to them?

The rich become rich because they make their money work hard for them. Bloggers might just get rich if they can make social media behemoths like Linked In and Twitter work hard for them. What do you think?

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4 Responses to “How To Make Linked In Work Hard For Bloggers”

  1. I had never even thought of using LinkedIn for bloggers! It is amazing the marketing opportunities that are available for us.

  2. Ashwin

    16. Oct, 2009

    Hey Tom,

    I actually noticed that we either have people with jobs and businesses putting up profiles but none with a singular focus on a blog.

    Well, serious blogging is a profession and I must carry my blog URL everywhere I go, Eh? :)

  3. Brad Ney

    17. Oct, 2009

    I use skype to connect with my readers, I’ve even gone as far as making it call me as soon as a person clicks the button.

    This way I get to meet people in real time through Skype.

    Never thought of using LinkedIn though. :)

  4. Ashwin

    07. Nov, 2009

    @ Brad — I use skype extensively too and it is now the official yelling device I use at my virtual office. What with its new screen sharing smart phone extension capabilities, it has gone one notch above all rest. I can’t seem to do without it.

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