How to Monetize Blogs With a Laser Focus
Posted on 06. Nov, 2009 by Ashwin in Advertising
Apart from very few people who seem to be leaning towards social entrepreneurship, everyone else is still here to make money and we are hence capitalistic in nature and actions. We all blog for money and there is no mistaking that fact.
However, there are emotions involved when the subject of money comes up. Blog monetization, hence, is a subject much discussed in the blogosphere; it doesn’t seem to end.Yet, not everyone makes good amount of money from their blogs and I think here are the reasons why:
Placeholders, PLR ( private label rights) content and free blogs will never make it
Too many blogs out there have been made by affiliates trying to sell one product or the other and they think that they could start making money just by putting up a free blog, a couple of web pages or free content from Private Label Rights packs ( PLR packs) — this isn’t going to cut the ice.
The Internet works with a two-pronged strategy which consists of providing quality information and convince your readers that you know your stuff. Once this happens, selling is only a matter of putting a web-front on your website.
Unless you provide great content for a long time and write persuasively enough to inspire your readers, make them think about what you wrote or push them enough to buy directly, you aren’t going to be in business.
Look at that single dark spot on the wall
Most blogs have no focus at all and they usually seem to be all over the place, talking about almost everything. Good blogs have a primary focus. Look at some of the examples of some blogs below:
- Location Independent, JetSetCitizen, World Hum, EverythingEverywhere – all of which focus on living a location Indepent lifestyle by traveling and workin at the same time.
- The Host Reviewer: A comprehensive site that focuses on nothing but in-depth reviews on web hosting providers and their services.
- Blogging Elements : Blogging, tips, best-practices and information on blogging for beginners — a shameless plug, I know. Still, you get the point, don’t you?
Focus, my friend is everything; it’s that wretched 5 letter word that stands between you and your success online.
How do you want to monetize your blog?
For the first few months or years of your blog’s existence, don’t even bother monetizing your blog. Blogging is a great way to make some money but the time will come. Start writing great posts and make sure that you swear by producing content that is effective, reflective, thoughtful, provoking or at least informative.
After your blog picks up on readership, look to monetize your blogs using just one or various types of monetizing. However, avoid Google Adsense because that isn’t for you, if you want to make a lot of money for a long time to come.
Ideally, you will do well with CPA networks that pay you per lead. Ultimately, you will have to decide and I’ll leave it to you. Just remember that you have to stay focused. Pick merchants who sell products or services relevant to then niche you are operating on.
Once it is monetized optimally, all you need to do is to drive traffic to your blog. That makes for a whole new post altogether.
How focused is your blog? Do you think blogs with content on everything and anything make money?




John Bardos - JetSetCitizen
07. Nov, 2009
Thanks for the mention.
I think another problem is that many bloggers write about topics completely different from what they are selling. Many freelancers offer copy writing, wordpress development or web design services but spend their time writing about lifestyle design, travel or other unrelated topics.
Writing about topics that your customers are interested in is important to establish your credibility and it will bring in some related search engine traffic. The goal is to get customers, not write a personal diary.
Ashwin
09. Nov, 2009
@ John — You are welcome, john. I have always loved reading your posts and I totally agree that writers and others tend to deviate and talk about exotic travels, dreams etc, even if it wasn’t the main focus of the blog.
Thanks for coming by
Thoffrewron
30. Jan, 2010
Very nice Blog, I will tell my friends about it.
Thanks